Corporate communications management

David Marsh & Co. handles corporate communication from an integrated standpoint that puts companies’ information policies in the forefront of strategies for managing assets effectively.

We link all aspects of communications with employees, customers, investors and decision-makers. To adapt management structures to an ultra-competitive environment, companies and institutions need to adopt a harmonised multi-channel approach. We can help clients assemble the appropriate structures and instruments to carry out this task.

Investor relations enhancement

Deploying the best tools for informing investors of a company’s performance and progress represents a vital component in the drive for shareholder value.

Investor relations, though a specialised part of the overall corporate information spectrum, needs to be linked directly to a company’s overall internal and external communications policies.

We assess best practice in financial information policies by leading international companies. Through tools such as analysis of corporate websites, we allow clients to harness the full power of the Internet in increasing the attractiveness of communications with investors.

Brand and reputation development

We can assess and improve clients’ positioning in the industrial and consumer marketplace through a variety of innovative methods, aligned with core communication strategies. This forms a central part of an overall brand development process.

A variety of means can be deployed to upgrade communication effectiveness. These range from a programme of contacts with senior decision-makers in chosen fields, through to image-enhancing partnership and award schemes, and links to marketing and pubic information campaigns.

Corporate strategy and implementation

We help clients develop and implement communications strategies to back up dynamic change processes and achieve measurable results.

We benchmark corporate website presence against competitors and other comparable companies and recommend improvements. We provide assistance in negotiations with other external sources of advice such as advertising, media and public relations agencies. We organise interactive media training to improve key executives’ performance and communication.

Internal communication and employee motivation

We are experts in helping develop internal communications programmes to inform, inspire and motivate employees. Employees represent top-class ambassadors for building customer support for products and services.

Corporate messages to employees must be closely aligned with more general corporate information. We have developed proprietary survey tools for measuring staff sentiment about their employer and work environment and providing constructive feedback.