Investor relations
Improving internet links with investors
Working with Bowen Craggs & Co., one of the most experienced analysts of business websites in Europe, london and oxford group organised a workshop with German and British companies to discuss using the internet to improve employee, media and investor communication. The discussion included representatives from BP, Unilever, Deutsche Bank, Dresdner Bank and Commerzbank. There was a consensus on the significant potential for new tools to improve the attractiveness of corporate vision, performance and results. The internet can be harnessed to strengthen companies’ customer base by underpinning the branding, image and reputation of products and services. Other benefits include improvement of employees’ motivation, incentivisation and loyalty.
Advice on strengthening financial market presentations
An internationally-operating German company asked us for practical recommendations on improving the quality of its presentations to sell- and buy-side analysts in the international financial community. We produced a detailed report comparing the company’s practices with other highly-regarded German and international corporations. This contained proposals for strengthening the structure, content and style of analyst presentations as well as improving the links between investor relations and general corporate communications. The results have been implemented in a series of changes to make the company’s financial market presentations more attractive and compelling. This contributes to the general drive to convey the company’s business messages more effectively around the world, both within the group and externally.